Author ORCID Identifier
0000-0002-3637-5707
Abstract
Although the purchase of second-hand clothing remains a debated research topic, it is widely acknowledged that second-hand clothing (SHC) benefits society by reducing the waste of natural resources and promoting sustainability, however, it is yet to be determined whether the motivation behind buying second-hand clothing is driven by concerns for self, community, and nature.
This research aimed to investigate the impact of the five following factors frugality, perceived environmental knowledge, attitude, environmental concern, and mindful consumption on the purchase intention of second-hand clothing. A quantitative approach was used, and data was gathered online using Google Forms, where 308 responses were collected. The data analyzed by using statistical software SPSS, including reliability and validity assessments of the measurements and hypothesis testing results. The results showed that all hypotheses are positively related. In addition, the results of this research confirm that the Lebanese society is accepting of second-hand clothes shopping. However, the study also revealed several limitations and identified potential directions for future research.
Keywords
Second-hand clothing, Frugality, Perceived Environmental Knowledge, Attitude, Environmental Concern, Mindful Consumption.
Recommended Citation
kaakour, soumaya Mounir and Saad, Fouad
(2024)
"Factors Affecting Purchase Intention Toward Second Hand Clothes,"
BAU Journal - Society, Culture and Human Behavior: Vol. 5:
Iss.
2, Article 21.
DOI: https://doi.org/10.54729/2789-8296.1149