Author ORCID Identifier
0000-0003-4585-1557
Abstract
This study aims to investigate the impact of two intrinsic motives (perceived self-identity and perceived self- status) and two other extrinsic motives (celebrities and social media presence) on millennials' attitudes towards luxury brands; ultimately reflecting on their buying intention. Illustrated through a conceptual framework model, results reveal that intrinsic motives strongly influence millennials' attitudes while extrinsic motives slightly influence their attitudes towards luxury brands; both resulting in molding millennials' buying intention correspondingly.
Keywords
millennials, motives, attitude, influence, intrinsic, extrinsic, purchase intention
Recommended Citation
Mazloum, Zeina
(2023)
"SHAPING MILLENNIALS’ ATTITUDES TOWARDS LUXURY BRANDS IN INTERNATIONAL CITIES: THE CASE OF ABU DHABI,"
BAU Journal - Society, Culture and Human Behavior: Vol. 4:
Iss.
2, Article 5.
DOI: https://doi.org/10.54729/2789-8296.1070
Article Language
English
Included in
Development Studies Commons, Fashion Business Commons, Other Business Commons, Sales and Merchandising Commons
