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Keywords

Computer self-efficacy, subjective norms, Perceived usefulness, perceived ease of use, intention to use e-learning system

Disciplines

Marketing

Abstract

The study’s purpose is to investigate the impact of selected factors (Computer self-efficacy (CSE), subjective norms (SN), perceived enjoyment (PE), perceived usefulness (PU), perceived ease of use (PEOU), attitude) on university students’ intention to use e-learning. The objective of this paper is to advance a conceptual framework to better understand the factors that could affect the intention of students to use e-learning in Lebanese universities. The collection of the data was from 444 private universities students in Lebanon. The SEM analysis had been used to assess the influence of these components to intend e-learning system. All proposed relationships are accepted in the framework expected the relationships between Computer self-efficacy (CSE) and subjective norms (SN) on perceived usefulness are rejected. In addition, relationships between subjective norms and perceived enjoyment on perceived ease of use (PEOU) are rejected. Finally, results are discussed then conclusions and future research are presented.

Author ORCID Identifier

Soumaya Kaakour - https://orcid.org/0000-0002-3637-5707

Nehale Mostafa - https://orcid.org/0000-0002-9439-1721

DOI

https://www.doi.org/10.54729/USNG6589

Included in

Marketing Commons

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