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Keywords

Accessibility, personal innovativeness, resistance to change, facilitating conditions, perceived usefulness, perceived ease of use, intention to use e-learning system

Disciplines

Marketing

Abstract

The paper’s purpose is to investigate the influence of selected elements (Accessibility, personal innovativeness (PI), resistance to change, facilitating conditions, perceived usefulness (PU), perceived ease of use (PEOU), attitude) on university students’ to intend e-learning usage. The objective of this paper is to advance a conceptual framework to analyze and to recognize the intention of students to use e-learning in Lebanese private universities. The collection of the data was from 444 private universities students in Lebanon. The SEM analysis had been used to evaluate the influence of these components to intend e-learning system. The results stated that relationships between accessibility on perceived usefulness are not accepted. Furthermore, the associations between (PI) and PEOU are also not accepted. However, all other relationships are accepted in the framework model. Finally, results discussed then conclusions and future research are presented

Author ORCID Identifier

Soumaya Kaakour - https://orcid.org/0000-0002-3637-5707

Nehale Mostafa - https://orcid.org/0000-0002-9439-1721

DOI

https://www.doi.org/10.54729/ADUG6383

Included in

Marketing Commons

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