Author ORCID Identifier
This study aims to investigate the impact of two intrinsic motives (perceived self-identity and perceived self- status) and two other extrinsic motives (celebrities and social media presence) on millennials' attitudes towards luxury brands; ultimately reflecting on their buying intention. Illustrated through a conceptual framework model, results reveal that intrinsic motives strongly influence millennials' attitudes while extrinsic motives slightly influence their attitudes towards luxury brands; both resulting in molding millennials' buying intention correspondingly.
millennials, motives, attitude, influence, intrinsic, extrinsic, purchase intention
"SHAPING MILLENNIALS’ ATTITUDES TOWARDS LUXURY BRANDS IN INTERNATIONAL CITIES: THE CASE OF ABU DHABI,"
BAU Journal - Society, Culture and Human Behavior: Vol. 4:
2, Article 5.