Pharmaceutical, machine, organism, brain, culture, political, flux and transformation, psychic prisons, instruments of domination
Architecture | Business | Engineering | Life Sciences
Every organization is a complex, non-linear, and dynamic system. Gareth Morgan discussed eight different metaphors where they can be useful devices to create mental images to clarify and interpret our organizations. These eight metaphors are: machine, organism, brain, culture, political, flux and transformation, psychic prisons and instruments of domination. This combination of metaphors helps us understand our organization, analyze the structure, the leadership style (NAGY, December 2014). In this paper I will discuss the different metaphors of a pharmaceutical company (X). It is a growing pharmaceutical company, where reading and analyzing the different metaphors will definitely help them to prepare a plan for better and rapid improvement.
Author ORCID Identifier
Roula Afif Bou Assi-https://orcid.org/0000-0002-2534-370X
Bou Assi, Roula Afif and Bazaza, Ola
"DISCUSSING DIFFERENT IMAGES OF PHARMACEUTICAL COMPANY,"
BAU Journal - Creative Sustainable Development: Vol. 4:
2, Article 1.