DISCUSSING DIFFERENT IMAGES OF PHARMACEUTICAL COMPANY

Authors

Roula Afif Bou Assi, University Lecturer, Pharmaceutical MBA, Faculty of Pharmacy, Lebanese University, LebanonFollow
Ola Bazaza, University Lecturer, Pharmaceutical MBA, Faculty of pharmacy, Lebanese University, LebanonFollow

Keywords

Pharmaceutical, machine, organism, brain, culture, political, flux and transformation, psychic prisons, instruments of domination

Disciplines

Architecture | Business | Engineering | Life Sciences

Abstract

Every organization is a complex, non-linear, and dynamic system. Gareth Morgan discussed eight different metaphors where they can be useful devices to create mental images to clarify and interpret our organizations. These eight metaphors are: machine, organism, brain, culture, political, flux and transformation, psychic prisons and instruments of domination. This combination of metaphors helps us understand our organization, analyze the structure, the leadership style (NAGY, December 2014). In this paper I will discuss the different metaphors of a pharmaceutical company (X). It is a growing pharmaceutical company, where reading and analyzing the different metaphors will definitely help them to prepare a plan for better and rapid improvement.

Author ORCID Identifier

Roula Afif Bou Assi-https://orcid.org/0000-0002-2534-370X

Ola Bazaza-https://orcid.org/0009-0009-0531-0044

Recommended Citation

Bou Assi, Roula Afif and Bazaza, Ola (2023) "DISCUSSING DIFFERENT IMAGES OF PHARMACEUTICAL COMPANY," BAU Journal - Creative Sustainable Development: Vol. 4: Iss. 2, Article 1.
DOI: https://doi.org/10.54729/2789-8334.1098

ISSN

2789-8334